Saving your clients logo in these formats will allow them or any other user to open and edit their logo with inkscape, illustrator, coreldraw, or any other vector graphics software theyll be using. But eps format, svg, and pdf files should be preferred for their ability to create other file formats from them. It is most likely what a designer will provide to the client. Vendors sometimes use old technologies that require outdated or obscure files.
Pdfs are similar to eps files although they can be opened with pdf. If you are looking to get logo design, dont forget to receive these recommended logo file formats. How to create and deliver the correct logo files to your client. Pdf another editable file that works very similarly to adobe illustrator format. When it comes to logos, having the right file to use for a specific purpose from a business card to a facebook cover photo to a tshirt is important. A delightful guide to preparing logo files help crowdspring.
Everything you need to know about logo file types looka. Developed by adobe in the mid1980s, its transparent, scalable, and editable if you have the right software. Here are some basic but crucial things you should keep in mind regarding different logo file types 01. Since your client likely hasnt the slightest clue what each of these formats are, what differentiates them, and how to best use them, its good practice to design a logo format guide in. The complete guide to preparing logo files for clients. Gif short for graphics interchange format is a file format for storing graphical images up to 256 colors. Pdf logo file formats can be tricky too because a pdf can disguise. You may wonder what all these file formats are used for and if they are even necessary.
So youve designed a logo and your clients agreed the design too. This will likely be the file that your client uses the most. It uses a lossless compression method which makes for higher quality output. Which logo file format you use depends on how important it is to. Png first and foremost, youll want to provide png file with a transparent background.
In fact, most designers submit their logo work in vector logo pdf file to clients. The logo design will be used in different situations. Pdf format is becoming widely favoured by most designers as it can be universally viewed on any computer with adobe acrobat or another pdf viewer. Here is the list of files that you should be providing in a logo handover. I originally wrote about preparing and generating logo files for clients back in 2015, but ive since improved my process and formatting, and this time around id like to do a better job of breaking down the process and giving you a more indepth look at things in order to help you better understand. Some will also require psd, pdf, or ai files as well. Be it large or small, black or white, print or the web. Pdf is a good choice for an ongoing design process. Png short for portable network graphics was created as a more powerful alternative to the gif file format. Ask your designer or logo design company to provide a file with standard bleed. How to create and deliver the correct logo files to your. Your clients can make word letterheads and powerpoint sales presentations to their hearts content, and you can move on to your next logo project.
The benefit with pdf though is that its not proprietary, meaning it. It will save your time for commercial printing in future. Clients will often contact you asking for strange file formats or oneoff logo file requests. These are files that can be uploaded directly to the web. Jpg a file format often used by developers for websites, landing pages, and blogs, it can also be used by clients in email signatures, social media pages, presentations, and more. Even your clients will understand posted on august 15, 2018 march 12, 2020 author michael brunygroth theres often a lot of fuss around which files formats to provide clients with when delivering a logo package. Each designer does things differently but as a client you should be asking to receive your logo in the following file formats. Make sure your clients get the logo file formats i discussed in this post along with your vector files, and youll make yourself much less vulnerable to adhoc client requests. The ideal program to open a pdf is adobe acrobat reader, which is free to download and comes with most computers. Learn which files are best for your package, who uses which logo formats. Here are the most commonly used logo file formats and their intended uses. Your clients need their logos in many file formats.
Whatever the situation, as a professional designer you will want to do all you can to ensure it looks good in every scenario you will need to send a number of different files, each intended for a different purpose, so its important to know what files youre sending and why. Its also possible to preserve illustratorediting capabilities when saving in this format, meaning it can be opened and. The other category of logo files for clients that you should provide are readytouse formats. Pdf this file format can be sent to both vendors and clients who dont do any printing. A designers guide to creating logo files logo geek.
In this post ill be going over all of the file formats, variations, and sizes that a. To edit a pdf logo file, youll need adobe illustrator or photoshop. We do a little office jig when a client has an eps of their logo because it keeps the logo file from dictating the layout of the print piece due to. Editable pdf files are recommended to have in regard to your graphic design as you can easily use it for professional printing. I was on a call with a client the other day and she asked me a question about logo files.